Beer USB Drive: Geekish or Freakish?

It's kind of hard to surprise me with a USB Drive these days; I feel like I've seen every novelty, and if I haven't yet, I think whatever the new drive (food USBs come to mind), it can be explained as the logical conclusion to a long line of goofy thumb drives. I didn't know quite what to say, though, when I saw the Beer USB Drive.

It's not actually beer floating in there (I don't think), and to get one, you have to order them in bulk, which means you probably don't need flash drives, but an intervention.

What do you think of this boozy USB?