BBC Launches Campaign in India With "Condom, Condom" Ringtone to Normalize Condom Use

by POPSUGAR Tech 7

Will getting a song stuck in peoples' heads change the way a whole culture thinks about using condoms? That's what India is hoping for, with the BBC World Service Trust launching a very catchy ringtone campaign with a song whose chorus includes "Condom, Condom!"

It's intended to normalize the public's conception of condom use; what do you think? And for kicks, watch the hilarious commercial below!