All they need is love, right?
In the case of Apple Inc. and The Beatles' Apple Corps Ltd, there has been a long-standing dispute about who has the right to the Apple trademark. Well, finally some peace and maybe a little bit of love has come from all of this as a settlement has been reached. Apple will now permit downloads of the band's music through iTunes, which has been the longest holdout from Apple and other online music services.
The settlement also gives ownership of the name and logo in return for agreeing to license some of those trademarks back to Apple Corps — the management firm in charge of The Beatles’ commercial interests.
This is what Steve Jobs had to say about the entire fiasco and settlement:
We love the Beatles, and it has been painful being at odds with them over these trademarks. It feels great to resolve this in a positive manner, and in a way that should remove the potential of further disagreements in the future.