Apple Q4 iPod Touch Sales and Revenue Report

by Kristen Hawley 0

Yesterday's earnings call from Apple produced some interesting tidbits of information. Among them: the iPod Touch accounts for half of iPod sales. The sales figures are notable, too, because in the past, iPod sales were actually declining. Now, given the popularity of apps, FaceTime, a built-in camera, and other iPod Touch features, the device, which starts at $229, is a very attractive item.

In the last quarter, Apple sold about 10 million iPod Touches, compared to just over 16 million iPhones and 7.3 million iPads. The last quarter of 2010 was indeed hot for the entire company, whose retail revenue rose a staggering 70 percent fueled by holiday sales.

Despite his leave of absence, Steve Jobs issued a statement, stating: "We are firing on all cylinders, and we’ve got some exciting things in the pipeline for this year." Besides the impending Verizon iPhone, insiders and speculators have high hopes for the iPhone 5 and next-version iPad 2.