The roller coaster of emotions that is Apple launch day can not be tamed. The annual September Spectacular begins with speculation and ends in heartbreak and/or gold iPhones. Relive all of the feels in this emotional GIF guide to Apple product unveilings.
The days leading up to the launch.
With rumors a-swirling, new iOS gadgets are all you can think about. Your decrepit, cracked iPhone 4 begins to feel green with envy.
Did someone say . . . GOLD?!
When photos of a gilded iPhone surface, glamour nodes go into overdrive.
Tweet. I. Must.
Frantically looking for the livestream, vigorously tweeting tech feels, and surfing the web for when and where to buy . . . furious typing begins as soon as the event does.
Hanging on to Tim Cook's every word.
Timmy does such a great job introducing every "amazing" feature, and you just can't look away. A fingerprint sensor?! Icons that pop off the screen? What is this, the future?!?
When it's not what you expected.
So maybe you didn't get an iWatch, or the much-anticipated Apple TV, or even longer battery life — but there's no need to wallow in the window. There's always next year.
When someone next to you has the new iPhone — and you don't.
Who do they think they are . . . early adopters?? It wasn't even an impressive release and the next generation will be totally worth the wait. They'll have figured out time travel then. Right?