Hitwise reported that visits to the iTunes  website were up 413% on Christmas Day this year versus Christmas Day 2005. The increase is attributed to new iPod owners rushing to Apple’s site to download iTunes. In addition, visits to the online Apple Store showed an increase of 110% when comparing Christmas Day 2006 to the previous year. The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.
"For the third holiday season in a row, the iPod has been the must-have Christmas gift," said Bill Tancer, general manager of global research at Hitwise.
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