I've already talked about the ultra compact iQ car, the tiny hybrid from Toyota, which has already been released in Europe and Japan. Unfortunately, a similar model won't be available in the US until 2012.
But, thanks to my font-geek friends, I made this discovery: Toyota took an interactive artist, font designers, and a stunt driver, put them together, and came up with a new font, called the iQfont.
Visit Toyota's Belgian site to watch a video detailing how they came up with the font. In a nutshell, it involves cameras positioned over an open space, a Toyota iQ with four colored dots, and software that tracks the car's movement as it draws out each letter. The result is a totally unique font.
I'm not sure that this beats a font created out of my own handwriting, but it's pretty impressive.

Alviero Martini
Superdrug
Gucci
Post New Comment
Please share your opinion with our community, but make sure it is on topic and follows our Community Rules. We moderate comments and prohibit personal attacks, threats, spam, lewd images, or the promotion of your personal website.