Augmented reality seems to be the next big thing on the tech horizon — already new apps and even umbrellas are using the technology — and it doesn't seem to be in short supply either. Just after we learned that Esquire will be using augmented reality in their upcoming issue, I realized that James Cameron has also harnessed the feature to promote his next big blockbuster. Every time you buy an Avatar product — whether it be an action figure or a branded can of Coke — you can use your webcam to have some fun with 3D right in your home. Just hold the product up to your webcam, and you'll see a interactive 3D character on your screen. Sure, you can't do much with a 3D character, but it might make me pick up a can of soda next time I hit the convenience store!
In addition, the latest three minute Avatar trailer was released over the weekend to the "world's largest trailer-viewing audience", proving that Mr. Cameron is willing to use a pretty big bag of tech tricks to get our butts in the theater next month!
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This is unbelievable and so exciting! Who would have thought five years ago that advertising would ever reach to such a creative and technologically sophisticated level? I am glad that James Cameron and his advertising team came up with an idea such as this because it gives the world of advertising a breath of fresh air. Recently, most of the advertisements that I have viewed in print and on TV have become quite stagnant. I don't know if the economy has anything to do with the lack of "holding power" that recent ad's have displayed (due to budget and employee cuts). But I cannot be more impressed and excited with the idea of promoting a movie through product's that can interact in real-time as the 3-D webcam can.
1We have only reached the beginning possibilities of how advertising and technology can be combined, and I am impressed!
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