The Apple Store was down for a bit this morning following Apple's announcement about its new shuffle colors, video nano, iPod touch and cheaper iPhones [0], but the site is back up and showing off what they call the the "best iPods ever."

For a full rundown on the new goodies,

iPhone

• 8GB iPhones [1] are now $399, down from $599.

iPod touch

• The new iPod touch introduced today features built-in Wi-Fi networking and a multi-touch user interface — first introduced on iPhone [1] — that makes it easy to find all of your music, video, and other digital content and enjoy it on the gorgeous widescreen display on iPod touch. The multi-touch interface uses Safari, Apple’s YouTube application, and the new iTunes Wi-Fi Music Store. It's 8mm thin, features up to 22 hours of audio playback and up to five hours of video playback. Available later this month, iPod touch comes in 8GB and 16GB models for $299 and $399, respectively.

New iPod nano

• The new iPod nano now brings video playback, an enhanced user interface featuring Cover Flow, and an incredible new design to the world’s most popular music player. Featuring a larger two-inch display with 204 pixels per inch, the new iPod nano lets you watch your favorite movies, TV shows, and music videos in the same resolution available on the current video iPod. iPod nano comes with three enjoyable games (iQuiz, Vortex, and Klondike), and you can purchase and download other games from the iTunes Store. iPod nano comes in five new colors—silver, black, blue, green and a (PRODUCT) RED special edition. Available today, iPod nano comes in 4GB and 8GB models, selling for just $149 and $199, respectively.

Shuffle

• The new iPod shuffle, introduced today, comes in four new colors—including the new (PRODUCT) RED Special Edition iPod shuffle—and the original silver. Featuring 1GB of storage, iPod shuffle lets you wear up to 240 songs on your sleeve.

iTunes Wi-Fi Music Store

• Starting today, you can enter the new iTunes Wi-Fi Music Store; wirelessly browse, search, preview, purchase, and download songs or albums to your iPhone or iPod touch; then immediately listen to your new music after it downloads. Once you get back to your Mac or PC, iTunes automatically recognizes the new music and syncs it with your existing library.

Create your own custom ringtones in iTunes

• Using the new built-in ringtone maker in iTunes, you’ll soon be able to create custom ringtones by selecting a segment, up to 30-seconds long, from any of the more than one million participating songs. After creating your new ringtone, and setting custom fade-in and fade-out points, you can easily sync it to iPhone. It costs just $.99 (in addition to the cost of a new song) to create a 30-second segment from iTunes.

iPod classic

• Providing 80GB or 160GB of storage, the new iPod classic lets you carry up to 40,00 songs or 200 hours of video. In addition to the features you already enjoy, the new iPod classic delivers an enhanced user interface, featuring Cover Flow, and a new, thinner and all-metal enclosure. Available immediately worldwide in silver and black, iPod classic costs just $249 and $349 for the 80GB and 160GB models, respectively.