I don't necessarily consider myself a feminist, but I know a sexist product when I see one. Remember the Slide to Unlock tee or the stripper pole Wii game? Yeah, those were awesome.
So when I heard about Pepsi's Amp Up Before You Score App that hit iTunes this week, I had to chuckle. I knew it was only a matter of time before the backlash hit — and oh, the backlash did in fact, hit. The app, which is meant to help you "score" with women, categorizes women into different types, and provides pickup lines, tips, and insights to each type — from sporty girls to cougars — and even provides a note section where you can list your successful hookups with names (and whatever details you can remember) so you can brag to your friends later.
Not surprisingly, Pepsi Amp issued an apology on their Twitter account, but have yet to pull the app from iTunes. I'm glad that Pepsi sees the error of its ways, however, maybe it's just me, but doesn't the female public as a whole deserve an apology that consists of more than 140 characters?
Hugo Boss
Oli
S'Oliver
So lame.
1Wait, what? Why are you not necessarily a feminist?!
2I mean, this app is so lame. And sexist.
3Yeah, it's a little weird to say you might not be a feminist, since feminists just want men and women to be treated equally. But hey, maybe you're not into that.
I don't see what the big deal is about this app. I feel like I remember seeing suggested opening lines in Seventeen magazine or something for different kinds of guys. In fact, I remember seeing one in high school for a motorcycle guy, "Ooh, cool jacket! Can I touch it?" It became an inside joke with my friends, but because it was lame, not because it was sexist.
4It was a half-assed apology. I think they should have pulled the app or updated it taking out the "bragging" concept.
FWIW, that Wii stripper pole game was never made. It was a company issuing a press release without a developer or publisher, and the project never went anywhere.
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