The "Oyjai" cell phone charm [1] has been a hit with Strapya readers for a while, but I didn't truly understand the wonder of it until l I saw it in the flesh. Like the Nintendo DM Cell Charm [1] this novelty charm comes straight to geeksugar from Japan via reader chuger [2]. My translation expert [3] tells me that "Oyjai" means "old man," which helps explain the charms online ad: "Have you ever experienced 'Friday night' in shinbashi, Japan? You might see tons of oyaji drunken and making a scene everywhere." And I ask: Is there anything funnier than a drunken man clutching his bottle? As long as it's all fun and games, I think that answer is decidedly no.