Sony's PlayStation Portable handhelds made a rare appearance on the catwalk during Amsterdam's Fashion Week. As fashionable and sleek as they are, I'd like to know who, what and why Sony used these runway models to showcase the PSP- especially in the Netherlands! Maybe it's self-explanatory (duh), but at least they were taught how to use the new Go!Cam, and by the looks of it had some fun taking it for a test-drive! The Go!Cam is a small PSP add-on that fits right on the PSP and has a built-in mic. And with a 4GB memory stick, you can store up to two hours of video or 40,000 photos. Not too shabby! 
The PSP portable system can handle multiple applications like music, video, photo, internet, and wireless connectivity. It also boasts a library that combines more than 135 games and more than 430 feature films, TV programs, videos and downloadable content. Priced at $170.
via Kotaku

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In Asia and in my country, it's common to introduce new techies and gadgets in a fashion show. The models would walk down the ramp and sashay with the new gadgets. Tha's a very common concept in fashion shows there.
1hmm this really cool how they show off new gadgets in fashion shows, i mean they deserve attention just like new clothes do.
2Ahhh, I totally want it!!!
3I can't wait for the GPS to be released for the PSP
4i think its an interesting way to show them - tech can be cool and sexy, sort of thing.
5So cool for the price.
6Gimme! Gimme!
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