Amazon's Unbox feature, which gives TiVo subscribers the ability to play movies and television shows either rented or purchased on its site, has been a little slow to gain popularity but may pick up soon. The lacking interest in the feature could be due to the cost - it's about $1.99 to purchase television episodes and between $9.99 and $14.99 for most movies, while rental start at $1.99 - or the fact that users have to download the programs on their computers. This week, the company's announced a new enhancement, which better aligns with the "Unbox" name: You can now browse, purchase, and rent movies and television shows from Amazon Unbox on TiVo without leaving your couch and without using a PC.

According to a press release, the service is available to all broadband-connected TiVo Series2 and Series3 subscribers. They can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.