Sure, at first glance this picture just looks like pretty chocolate broken into smaller-than-usual segments and fashioned into pretty shapes. Look closer and you'll see a puzzle of what looks like hundreds of pixels.
Apparently, designer Tithi Kutchamuch intentionally left holes in the design because he wanted to make a point about how bargain food - particularly sweets - continues to be a crutch for the masses. His idea is that these chocolates would cost as much or more than standard chocolates, but you would be sold less. It's a "less is more" concept we don't see often in the fast-food/snack or gadget world, but is interesting nonetheless. For an additional image, read more
Mustang
Lancaster
EWA
that's so.....interesting. LOL. very creative.
1mmmmm, yummy
2Ooh, awesome!
3oh what a great idea!!! just don't let it melt, then the whole point is shattered
you'd open the package and go 'why is this chocolate all bumpy'
4I love pixels and the thought of chocolate pixels=love
5looks too neat to eat!
6so cool
7Very cool. It gives chocolate a neat new spin. I like it!
8Fun designs, and interesting idea. But I'll take my chocolate bar whole, thank you very much.
9wow! That is so cool! What a very fun idea!
I would attempt to
make an 8-bit Link but probably fail. very, very creative
10Ugh, once again I hate artsy fartsy descriptions. On top of that, he's openly ripping people off.
11That's so cute! I'd want to fill the gaps with white chocolate, though. The point (trying to get the best value, so buying more than needed) is lost on me, but my background in economics and finance overrides my geeky nature, I suppose. Pixels are more of a fashion than a geek statement nowadays, much like skulls and tattoo-related items are.
12its a neat idea, i'd buy one as long as it tasted good (and was vegan).
13Ha "30% EXTRA LESS" on the wrapper, I love it
14Not much of a point here, but still a cool idea.
15anything chocolate is love.
16awesome and yummy!
17this looks fun AND yummy!!!
but rip off! taking our chocolate away but jacking up the price :"(
how much are they?
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