Apparently, Louis Vuitton isn't just obsessed with Scarlett Johansson and handbags that cost $42,000, the company has reportedly launched an effort to incorporate conceptual architecture into each of their stores and has given their new store on Rome's Via Condotti an amazing and techie makeover. According to Eternallycool, the front entry of the store features a plasma screen staircase that plays ever-changing tricks on customers. The screens play a loop of cascading water, trailing vines and even a classic Louis Vuitton trunk pattern.

The project was designed by architect Peter Marino, who I found also gave the Hong Kong Louis Vuitton store a techie twist. To see those images, read more
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Austin Reed
dude thats cool!!
1this loks awesome!
2That is very cool. Love the look!
3Looks great, but somehow I see a lot of confused people losing their depth perception and falling ass over tea kettle.
4yeah, i agree that that is really cool!
5It seems great but dizzying.
6wow, that's like a disco!
7that's pretty sweet.
8Freakin awesome!
9Awesome!
10Ko0ol
11Absolutely love the new look!
12great, would feel like somebody when entering there
13Someone will make this marketable for the everyday folk.
14Tired of the same-old, same-old? Push a button and BAM!, a new look.
These staircases are absolutely gorgeous!
15Those are the sexiest stairs on the planet!
16Wow! That's cool, especially the purple one!
17Thats awesome! *thumbs up*
18Wow, it's so high tech and high design at the same time. Really visually stunning.
19very pretty. but possibly dangerous for those with epileptic tendencies?
20Post New Comment
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