I'm human; I was totally charmed by Kylie, the little girl from the new Microsoft ads. "I'm a PC and I'm 4!" she exclaims. While the Seinfeld ads were semientertaining, they were also pointless in that they didn't illustrate Microsoft's product at all.The following, more direct "I'm a PC" ads got more to the point (all kinds of people are PCs, dig?). Now it looks like Microsoft is going for our sweet tooth with the Kylie ad, first, and now, this one featuring 7-year-old Alexa, also showing how easy it is to upload photos to her PC.
Even though I think Macs and PCs are equally easy to upload photos to (maybe show the kids doing something a little more, complex, hmm?), I have to say that I like this series, known as "Rookies," a whole lot more.
What do you think?

Max Mara
Start London
Achile
I love Seinfeld but those ads were so not funny!
1Also I think your title of this post is a bit mis-leading.
2Not sure why the title of this post would be construed as misleading, but maybe I'm missing something? I thought Kylie was cute but when it came to the punch line all I could think was my oldest had his first Mac just before 4 and could do all that as well
I think it is
good for them to put a more family spin on the PC as well as giving it a more fun reason to use it. I hate it when they try and make it out that Mac's are for frivolous uses and PC's are all
business. If that was true I wouldn't have a job.
3"Not sure why the title of this post would be construed as misleading, but maybe I'm missing something? "
Maybe because it seems like she didn't have a problem with the "I'm a PC ads" so it's like asking "are these better than the Seinfeld ones?" I don't know! I'm odd!
4I think these ads are a load of crap. Please test them. Find a 4 1/2 year old and train him/her to upload a photo. Distract him/her for ten minutes and then video them trying to upload a photo.
5These play to the lame concept of the video professor ad: "My three year old daughter knows more about the computer than I do."
I'm odd too so you're probably OK
6I love the 4 and half girl! She makes me smile.
7Kylie's commercial was kind of funny...mostly because I know firsthand that it's NOT that easy! [Or else I wouldn't have switched to Mac! ;)]
Yeah...I think the commercials are a bit misleading, but the kids are cute. They make me smile.
8So they think little kids are gonna' sell product because they're cute?...
9I think the commercials are cute. They make me smile. But I don't think they are going to sell more PCs.
10The main thing that bugs me about these commercials, not saying they're bad, but they don't tell about the product. They tell of the people who use them. This is an example for me of Microsoft using numbers to get people to buy from them and not the actual quality of the products.
11This is Apple-esque advertising, which I dislike. There have only been a very few commercials that actually show how easy and full featured some of the bundled software is. Does most of the world even know that Apple makes server and server software? No, as they don't advertise it. Microsoft is going after the people who are thinking about switching. I think if you have already switched you know better
12I forgot to add that while these commercials are cute. It's really not that easy. Sending off pictures like that requires you to use the mail service that comes with your PC and that's almost always crap.
The only reason I don't have a mac is because we can't afford one.
13The Kylie one makes me melt everytime I see it.
Even though it's a vista thing, but yeah. She's just too precious! She could be endorsing... uh... cigarettes(?) and I would buy them. She's just so cute!
But I'm a sucker for youngsters. I haven't seen the Alexa one on TV, but she's definitely not as adorable. Just sayin.
14The little girl is cute, but all of these "I'm a PC" ads are pointless because the marketers behind it totally missed the mark.
Apple's "I'm a Mac, and I'm a PC" ads aren't showcasing the two actors as the sort of computer users they are, but rather as the computers themselves. That is why PC freezes, is fat because it's bundled with a bunch of third-party software, etc. Instead of a boring ad in which they show both computers and what makes a Mac better than a PC, it showcases a funny, entertaining ad featuring two guys as the respective hardwares.
When Microsoft makes a counter-ad featuring a diverse group of people shouting, "I'm a PC!" in an attempt to illustrate that PC users look nothing like the guy in the Mac ads... Well, it just shows me that they should've hired a better marketing team.
15I think these are actually pretty counter intuitive... people who are anti-Windows almost always think that Windows is an infantile, idiot-basic operating system.
16They also fail to show all the freaking "Allow this program to run" security alerts that will inevitably pop up with Vista. So annoying!
I prefer the other ads as these lure me with the kids cuteness, whereas the other one (i found) was funny.
17I just prefer humor over cuteness.
I'm not trying to start anything but "Windows is an infantile, idiot-basic operating system" is not why I am anti windows. I actually feel that people use those kind of terms to describe OS X. Funny how both sides see it
18"They also fail to show all the freaking "Allow this program to run" security alerts that will inevitably pop up with Vista. So annoying!"
You can make it stop doing that.
19the 4 year old is adorable but who lets their kids play on the computer unattended?
20i love them
21lucky she plugged the USB in the right way!!
It's not a USB, it's a "thingy"
22they are so adorable!
23I love this commercial! so cute and its true some people--- ahem namely my parents don't even know how to upload a picture. I show them time after time with written instructions but somehow they don't know where to plug in things or what folder to open.
24i havent seen the other one but the one with the asian girl's so cute!
25Every time I see the Kylie ad I promptly cheer when she says she makes the picture "better" and hope my future kids will be savvy like that. And then she says "I'm a PC" and I promptly boo. Love hate relationship.
26Ok, the kids are doing what kids will do. That is cute. What they didn't show was all the software that needed to be loaded. Also, where were the kids at the time that they called "Mommy. The thing isn't working again." or the parents coming in saying, "Alexa/Kylie, how many time have we told you not to be messing with Mommies or Daddies computer!" Microsoft's point is "Windows so so simple that even a child can operate it.", but the real points is"Let's exploit cute kids to make the parents buy a bad product."
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