Next week, IBM will be introducing their first ever "Virtual Mirror" kiosk at the National Retail Federation in NYC. What it does is take a digital photo (of the shopper) and scan in various makeup and hair coloring products that they may be interested in purchasing. Without having to actually try the makeup on you are guaranteed true colors and an accurate replica of your face. The EZ Face virtual mirror is already being used by Super-Pharm, one of the biggest drugstores in Israel, and will hit large US retailers sometime this year.
With virtual dressing rooms at a number of H&M stores and an Adidas shop in Paris utilizing virtual shopping mirrors, it's no surprise that this kind of technology is catching on. What do you think? Would you ever trust something like this to give you a precise makeup portrayal?
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Andrea Conti
Radley
So neat! I want to see one of these virtual dressing rooms at H&M.
1Unfortunately, the virtual mirror sounds like initially a good idea that simply won't pan out in the end.
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