Google launched My Maps today, which is a new feature of the search engine's popular map program that enables users to create custom maps for personal use or sharing through search. The program will essentially give users 'wiki-like' control of maps and allow you to personalize and save your favorite spots around the globe. Here's more:

From chronicling trips, to sharing tips and documenting academic endeavors, My Maps empowers users to create content-rich maps that are relevant to their interests, expertise, or personal needs.

With My Maps users can:

• Mark locations on a map from a library of icons
• Draw lines and shapes to highlight paths and areas
• Add text, photos, or YouTube/Google Videos to a map
• Add HTML for further personalization and view their maps in Google Earth

Users can choose to make their My Maps unlisted or public. Unlisted maps are intended for personal use or sharing with friends and family by email. Public My Maps will be accessible through Google Maps search along with maps shared by other web sites. Check out a fun sample map.