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    Daily Tech: Second Seinfeld/Gates Ad, Much Funnier Than the First

    Fri, 09/12/2008 - 12:00pm by GeekSugar
    9 Comments

    • Within the next couple of days, the second installment of the Bill/Gates Jerry Seinfeld Microsoft Ad will debut, and I must admit, it's pretty darn funny. — ZDnet
    • The verdict is in on the thin iPod Touch 2G, and it sounds like it's totally worth splurging for. — CrunchGear
    • Barack Obama's campaign released an ad today that showcases John McCain's technological ineptness. — Valleywag
    • It may not be the hottest gadget out there, but the Backup Pal will easily backup your cell phone through a connection to your PC. — Unplggd
    • Forty percent of teens would rather have a cell phone over a land line; now why doesn't that surprise me? — USA Today
    • It's giveaway time! Be sure to log in to your TeamSugar account for your chances to win geek-chic beach gadgets and accessories! — geeksugar

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    Related: commercial, Bill Gates, Microsoft, Daily Tech, 2008 Election, Jerry Seinfeld / Popular: office, bank, network, ad, market
    ‹ Previous Story Next Story ›

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    9 Comments Post a Comment

    macgirl's picture
     
    macgirl [+]

    I just watched that second ad today. It might actually be more confusing than the first ad. What are they selling? Are these the ads that were reported to be fighting back at Apple's ads that slammed Vista? If so I don't see it. I was hoping to see it as friendly competition can be fun. I just don't get these ads- other than they are making Gates a bit funny and more human which is nice.

    1
    Fri, 09/12/2008 - 12:42pm Report Comment
    Angelica's picture
     
    Angelica [+]

    I am with macgirl. The selling point of the ad is pretty confusing, but Gates comes off as pretty funny. I quite enjoyed the "are there any monsters in this story? - Yes, it's okay there's a firewall" joke.

    2
    Fri, 09/12/2008 - 4:59pm Report Comment
    calamari's picture
     
    calamari [+]

    My take on these ads is that they are sort of like palette cleansers. Microsoft has endured so much negative press over Vista, that I think they want people to stop, take a breath and remember the Microsoft that they loved. The Bill Gates Microsoft.

    I'm sure that we'll see them slowly work more content into future ads. I can already see them start to frame PCs as computers for "the rest of us", while Macs are viewed as sort of elitist computers. We'll see more as the campaign progresses.

    Personally though, I liked the first ad more than this one. This one ran really long. I didn't find it as fun or as charming as the first ad.

    3
    Fri, 09/12/2008 - 5:03pm Report Comment
    pinkzvm's picture
     
    pinkzvm [+]

    About John McCain's technical ineptness, it's something that he's working on. He has said, "We have upgraded our website, and we've tried to be more active in blogging and all the means of communication that young Americans rely on to form their opinions and decide their vote." Besides he can always learn about computers from Cindy and Bridget. Cindy has said that she and Bridget love computers.

    4
    Fri, 09/12/2008 - 5:03pm Report Comment
    devils's picture
     
    devils [+]

    i still feel like their ads are a a 4 minute tv show rather than an ad for Windows.
    i dont like them still =/

    5
    Fri, 09/12/2008 - 7:32pm Report Comment
    kcwebgirl's picture
     
    kcwebgirl [+]

    i so needed that backup connection when i restored my phone due to screwiness and erased all my contacts. i know have 20 phone numbers collected of the 100 that were lost!!!!!! damn damn damn

    6
    Fri, 09/12/2008 - 11:09pm Report Comment
    gemsera's picture
     
    gemsera [+]

    they really failed to connect to me or any of my peers. Their target audience. FAIL.

    7
    Sat, 09/13/2008 - 2:30am Report Comment
    sweetpeabrina's picture
     
    sweetpeabrina [+]

    I agree with calamari. Microsoft is trying to renorm your mode of thinking about PCs. I think these ads are refreshing since they're not in your face saying "Buy Windows!" or trying to make comparisons between Mac & Windows. The increasing Mac vs PC drama of the past decade or two has been completely overrated. Each has their own pros and cons, neither are perfect.

    8
    Sat, 09/13/2008 - 6:14am Report Comment
    leeluvfashion's picture
     
    leeluvfashion [+]

    Personally, I think both commercials fail. The only reference to the computers is in the jokes (the firewall etc..) and I think they wanted to show Gates in a "everyday Joe" fashion, making him seem funny and more relate-able. However IMO, it failed because it came off unfunny (unless you think Gates butt wiggle is funny, then you will love it. I found it odd.) It also seemed to "out-there" and I doubt a majority of the consumers will like this ad. I was expecting classic Seinfeld humor, however instead ended up with a confused look upon my face saying "WTF was that?"

    9
    Sun, 09/14/2008 - 11:38pm Report Comment

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