Will getting a song stuck in peoples' heads change the way a whole culture thinks about using condoms? That's what India is hoping for, with the BBC World Service Trust launching a very catchy ringtone campaign with a song whose chorus includes "Condom, Condom!"
It's intended to normalize the public's conception of condom use; what do you think? And for kicks, watch the hilarious commercial below!

Diane von Furstenberg
Lawl.
1Hmmm odd. Oh nice mullet btw
2haha, too funny!
3whatever works!!!
4haha nice!
random semi-related story: I once knew these guys in a band called the Cococabana Club whose main song was "Pulling Out is Not a Form of Contraception" and they threw out condoms to the audience at the end of the song.
5best process to save people
6lol, i love that ringtone
7Post New Comment
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