$20 bucks for a ticket??? You get pulled over here (NY) ONCE talking on a cell and its like $100 or some craziness. Its times like this I wish I lived in Cali

I think when it's all said and done your $20 first time offense turns into something like $90 with the extra fees they tack on.

there is something seriously wrong with this kind of marketing

lol thats funny . A one handed discount

I'm glad tickets are so high for this offense. I'm sick of people doing this and causing accidents or near accidents. And while this ad campaign is twisted in its own way, it's also pretty damn clever.

Smart marketing campaign, though as a CA resident who has been using hands free forever, I wish the penalty was steeper. I'm so sick of seeing soccer moms in gigantic SUVs holding the phone up to their ear. I understand the need to use the cell phone in the car sometimes (my commute is 75 miles each way through LA traffic, and I would have either gone insane, or been given up for dead a couple of times, if I didn't have phone access in my car), but hands free is so simple, relatively cheap, and much safer. It's tempting to start honking obnoxiously at people breaking this law.

will they do it for seattle residents? i just moved here and they started their law july 1. i now have to buy one of those things on the off chance i want to talk in my car which i rarely do.