Unless you're a real Mac fanatic, or have taken a trip to the UK lately, you probably haven't seen the new UK "Get A Mac" ads, which seem to be stirring up some controversy for how they portray PC users. Says Macworld UK: "These include ‘Naughty Step’ where PC suggests that doing fun stuff should be punishable; ‘Magic’ where PC exchanges a file with Mac to much funfair; and ‘Court’ which examines how easy it is to make a photo book." Seen here, a US Mac ad and a UK Mac ad, side-by-side.
According to the Macworld article, YouGov's BrandIndex indicated that the public’s opinion of Apple has been less favorable since the ads began to air in the UK. Apparently, people think the British Mac character has given the impression that Mac users are "too smug." Check out more "smug" images below, read more
I think part of the charm of the Mac ads is the fact that the Mac is a bit smug and snarky, but maybe that's just me. Anyone think they are offensive enough to "change your favor?"
For an even more "smug" look at the ads, check out this funny mash up of the British and US ads.
Shiseido
Miriam Ocariz
Cheap Monday
Our ones are cool......I'll see if I can let you see UK ones...
Mitchell and Webb for us.
http://www.youtube.com/watch?v=Trk5ZlvVtEc
http://www.youtube.com/watch?v=UHx8FFEUmMk
http://www.youtube.com/watch?v=BAqkdnaFhWc
http://www.youtube.com/watch?v=sN6GIzbZvP0
LOL they are comedians....
http://www.bbc.co.uk/comedy/thatmitchellandwebbsite/
1Do people think the same things about the US Mac ads? Because I think they hit the right mark in their tone and such.
2Seriously? I love our ones! They played them recently when I was at the cinema and some people laughed more during these ads than the actual film. I love Mitchell and Webb!
3I was so excited the first time I saw Mitchell and Webb ad at a tube stop ... I think it may come across as "smug" if you're not familiar with their work! The US ads may not be smug, but they're condescending. Having said that, I love my mac almost as much as I loved Peep Show ...
4I agree with bigestivediscuit, they do seem a bit smug and sarcastic but if you know Mitchell and Webb then you'll get the joke. Perhaps those people whose opinions of Apple have gone down simply don't know who these guys are.
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