Happen to be on JetBlue Flight 647 Sunday night, service from JFK to SFO? Two of our Coutorture staffers were — for five and a half hours. No, not airborne; they were stuck on the tarmac. So what did the ladies do after hunger pains ensued and they realized the plane (which by that time had run out of fuel and filled both waste tanks) wasn't going anywhere? They decided to do what any other tech-savvy gal would do: they turned to the social networking service Twitter and started twittering up a storm to JetBlue, who actually responded with jokes, support, and tips for getting on another flight.

To see what Julie had to say about the ordeal and to check out a video that they took at the scene of all the twittering action, just read more.
Here are some of Julie's thoughts about her Twitter-JetBlue experience:
"Sticking your toe in the Twitter pool can get you in trouble. But we LOVED that the JetBlue Twitter was more responsive than pretty much anyone else at the airport. We couldn’t get an on the ground customer service rep but thanks to our mobile messaging we managed to get through to someone. Twitter is really a pretty great innovation."
And yes, they managed to catch another flight the next morning with Virgin America, finally making it to their final destination, San Francisco. So maybe Twitter didn't help them escape from jail, but it did provide them with some info straight from the source.

Sonia Rykiel
Ed Hardy
Marshall Ward
I think this is great. After that 8 hr fiasco (Check YouTube for the actual video) at least they're making an effort to be in contact with passengers. Hello other airlines. Jot some tips down. Too bad I have to drive to NYC to get on a Jet Blue flight.
1I'm not too sure how great this is, but in the same vein:
twitter.com/getsatisfaction supposively picks up on complaints that you make about a company on twitter and gets a representative to respond to your complaint.
It's nice that jetblue is so responsive and tech-savvy, but it looks like it was ultimately Virgin America FTW, hm?
2i would have never thought to do this because i don't twitter. maybe i should come into the fold? hum...
3This is a fantastic story. The video made my day.
4This is one of the reasons why I love twitter so much. I love that so many businesses have signed up to respond to twitter users' questions, concerns and even criticisms.
5ah! i love it! our organization uses twitter sometimes, perfect for keeping everyone up-to-date!
6that's great! good to know the person on the other end was helpful.
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