Before he was Apple's hipster Mac representative, I had a little thing for Justin Long [1] (I hear Drew Barrymore does too). Before him, I thought the Dell dude, Ben Curtis [2] — remember him? "Dude, you're gettin' a Dell" — was pretty cute (subsequent marijuana-related arrests notwithstanding). And even though I'm a Mac gal, I totally have a thing for sweet little PC, John Hodgman [3].

Add to them the bespectacled Verizon guy, Paul Marcarelli, who dutifully asks whether you can hear him now and Alltel Wireless' blond cutie Chad Brokaw [4], and we've got a nice little collection of geeky crushes, courtesy of the tech advertising industry. Who's your fave?