During last night's episode of American Idol, I had to do a double-take while fast forwarding through the commercials, as something new and techie caught my eye. Apple has "almost" topped their infamous iPhone commercials with the latest installment — the iPod Touch ad. Various features of the Touch are showcased including the weather application, photo browser, cover flow, maps, Safari browser, email, and video playback, all to tune of Brendan Benson’s fun song "What I’m Looking For." Scroll down to watch the video!

To check out the entire ad, read more.

Saint Tropez
Paul & Joe
Matthew Williamson
Apple makes some really GREAT products!
1Apple probably makes THE BEST ads in the industry today. Their combination of "hip" style, music, and most importantly, getting the product's name and purpose across to the consumer are always top notch.
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3I love my ipod touch... I dont know how I ever lived without it lol
4Cool ad. I like the song, too.
5apple seriously has one of the best marketing depts out there. they always seem to have fabulous ads!!
6This is a good ad. I have an iPhone and my boyfriend has a Touch, so I've seen all of this before...and yet I'm excited about it like I want to go out and get one.
I think these commercials would drive me crazy if I couldn't get one for some reason!
7definitely getting an iPod touch.. I've been thinking of either a classic or a touch but the touch has the features I need(and of course want..) so that solves it!
8I started using Mac a little over a year ago & I am never, ever going back. I could go on for days about all the problems that I've had with regular (windows) computers but they just dont exist with Apple products. I love my ipod touch. Left it at someone's house last week & I've been lost without it.
9BUT...I want to know how unsafe it is to add 3rd party apps to it. That is very tempting.
that is a seriously good looking ad! go apple!
10Apple's ads are always just right. But then again, if their commercials start looking bad it's the end of the apple fad. Image is big for them.
11YAY!!! My bf just got me the latest iPod touch for my birthday.. still learning to play with it, but I love it so far! Just like the ad!
12love it but it uses alot of battery for its widescreen.its really worth it !
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